During my professional career, I have had the pleasure of working with inspiring people and amazing teams. Below you can see comments from some of my customers and collaboratives.
“Johanna’s way of clarifying the essentials of customer experience was of great help for enhancing our bank’s customer service. She involved all the team members in an inspiring way in the developing and implementing phases. She is a true professional and easy to work with. It is a pleasure to recommend her for any marketing and service design projects.“
Tommi Rytkönen, CEO for Nooa Säästöpankki 2012-2017
“In her role as an Interim CMO in 2020, Johanna helped us to clarify our brand core and define the focus in marketing and communications. She guided us through an increased customer understanding to a distinct marketing concept that was applied to all communications, including our new website. Her ability to convert strategic plans into practice is valuable for any start-ups looking for international growth. It was a pleasure to work with her.”
Tuomas Neuvonen, CEO and Founder, Sooma Oy
“I have worked with Johanna in Cambodia, in my role of Country Director for Finn Church Aid (FCA), a Finnish non-governmental organization working to improve women’s livelihoods. In 2018-19 Johanna guided our Cambodian livelihood development team in doing two market studies in rural Cambodia, to improve women’s agricultural cooperatives’ (WACs) market access.“
“Working with Johanna is a great pleasure. Not only she brings vast knowledge and experience to any team, she also is an empowering person to work with. Johanna coached and mentored our team and brought a lot of joy and enthusiasm with her. She adapted easily to our multicultural setting, identified development needs and quickly became a widely appreciated advisor and mentor. Johanna’s long business experience combined with research skills provided us with new ways of conducting market research and essential capacity building for the field team. The team’s understanding about agribusiness and how to support WACs’ market access grew as a result of our collaboration with Johanna. I’m looking forward to the next opportunity to work with Johanna.“
Saara Lehmuskoski, Country Director for FCA, Cambodia
“Johanna’s business knowledge in marketing and go-to-market planning provided us considerable support in our investment processes between 2019 and 2022. Her business skills are fast adapted to new situations, which was helpful during our field-visits in Uganda. I highly recommend Johanna for impactful business opportunities.“
Emmanuel Obwori, COO, FCA Investments, Uganda
“Johanna provided a branding and marketing project for Education House Finland and helped to conceptualize a new education concept locally in Dubai in 2019. Her long career in several industries clearly gives her business skills that can be fast adjusted in new demanding situations. Johanna is professional and convincing in getting her recommendation through and very nice and collaborative to work with. I can sincerely recommend Johanna for situations when there is a need to combine market understanding with business development by utilizing service design skills.”
Katia Al-Kaisi, CEO and Founder Education House Finland, Dubai
“Johanna has been a valuable contributor as a supervisor of the EMBA Development Project (thesis) for several students in the Hanken Executive MBA program. Her ability to combine practical business skills with academic knowledge has been of great value for the students.“
Henrich Nyman, Director, Hanken Executive MBA
“I’ve had the pleasure to work with Johanna in various consultative projects. Johanna can think big and act small in order to achieve strategic results with operative action points. Johanna is the right professional to inspire others to think outside the box and to get things planned and implemented in an orderly fashion. Excellent customer understanding in Finland and abroad! Actions and visions helping C-level decision making based on grass-root level curiosity.”
Sini Jokiniemi, Sales Researcher, Principal Lecturer at Tampere University of Applied Sciences, PhD
Other relevant references
- Patentti- ja rekisterihallitus, Finnish Patent and Registration Office
- Helsinki University Hospital
- Women’s Bank
- Picnic
- Kämp Collection Hotels
Related publications and recent articles
- My doctoral thesis “Family as a customer experiencing co-created service value” Hanken School of Economics (2013)
- “Nuorten yhteishanke vie yrittäjyyttä eteenpäin Afikassa” Kauppalehti (in Finnish)
- “Markkinatutkimusta Kambodzassa” Naisten Pankki (in Finnish)