I will be happy to support your go-to-market planning with my marketing and business knowledge, also in new regions. All market planning demands enough time and resources, including market research to guarantee a successful outcome. An in-depth understanding of marketing, customers, and conceptualization are too often neglected.
Allocate resources for marketing
Allocating resources for marketing to define the best potential markets and customers is as important as evaluating production capacities. That is also in line with my key findings when visiting Uganda in 2019 and 2021 with a small investment team, and Kenya 2021. By taking a good look at the whole value chain gives answers regarding who all need to be involved in the process when aiming for increased sales and revenue.
Consider these areas seriously and I will make the best effort with you!
Tip for Finnish SME companies
In case you are a Finnish SME in the early phase of planning international growth, I am also qualified as a Business Finland innovation voucher service provider. The innovation voucher is intended for SMEs engaged in well-established business and who have a new product or service idea with international growth potential and for which the company needs external expertise.
Read more (in Finnish) about my thoughts in Kauppalehti regarding possibilities for Finnish companies in Africa. Young people are already going there!
Tip for investors
Marketing, branding and customer experience are often paid too little attention to. Increased knowledge of these areas gives you added value for your investment decisions.