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Johanna Arantola-Hattab Consulting

  • Marketing Consultancy
    • International Marketing and Branding
    • Customer Experience
    • Interim CMO
  • Impactful Marketing
    • Market Research
    • Go-to-market plans
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You are here: Home / Impactful Marketing / Go-to-market plans

Go-to-market plans

I will be happy to support your go-to-market planning with my marketing and business knowledge, also in new regions. All market planning demands enough time and resources, including market research to guarantee a successful outcome. An in-depth understanding of marketing, customers, and conceptualization are too often neglected.

Allocate resources for marketing

Our international team visiting in 2022 a Ugandan SME producing organic agricultural products for export

Allocating resources for marketing to define the best potential markets and customer segments is as important as evaluating production capacities. That is also in line with my key conclusions when visiting Uganda and Kenya 2019-2022 with a small investment team and providing business development services for SMEs. By taking a good look at the whole value chain gives answers regarding who all need to be involved in the process when aiming for increased sales and revenue. 

Consider these areas seriously and I will make the best effort with you!  

Visiting a Ugandan chicken farm in 2021
Buying coffee direct from the farmer increases social impact by leaving more income to the farm (Kenya 2021)

Tip for Finnish SME companies

In case you are a Finnish SME in the early phase of planning international growth, I am also qualified as a Business Finland innovation voucher service provider. The innovation voucher is intended for SMEs engaged in well-established business and who have a new product or service idea with international growth potential and for which the company needs external expertise.

Read more (in Finnish) about my thoughts in Kauppalehti regarding possibilities for Finnish companies in Africa. Young people are already going there! 

Contact me

Tip for investors

Marketing, branding and customer experience are often paid too little attention to. Increased knowledge of these areas gives you added value for your investment decisions.

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  • Marketing Consultancy
    • International Marketing and Branding
    • Customer Experience
    • Interim CMO
  • Impactful Marketing
    • Market Research
    • Go-to-market plans
  • Board Professional
  • References
  • Contact

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Johanna Arantola-Hattab

tel: +358 40 536 4036
johanna[at]arantola.com

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