I will be happy to support your go-to-market planning with my marketing and business knowledge, also in new regions. All market planning demands enough time and resources, including market research to guarantee a successful outcome. An in-depth understanding of marketing, customers, and conceptualization are too often neglected.
Allocate resources for marketing
Allocating resources for marketing to define the best potential markets and customer segments is as important as evaluating production capacities. That is also in line with my key conclusions when visiting Uganda and Kenya 2019-2022 with a small investment team and providing business development services for SMEs. By taking a good look at the whole value chain gives answers regarding who all need to be involved in the process when aiming for increased sales and revenue.
Consider these areas seriously and I will make the best effort with you!
Read more (in Finnish) about my thoughts in Kauppalehti regarding possibilities for Finnish companies in Africa. Young people are already going there!
Tip for investors
Marketing, branding and customer experience are often paid too little attention to. Increased knowledge of these areas gives you added value for your investment decisions.