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Johanna Arantola-Hattab Consulting

  • Marketing Consultancy
    • International Marketing and Branding
    • Customer Experience
    • Interim CMO
  • Impactful Marketing
    • Market Research
    • Go-to-market plans
  • Board Professional
  • References
  • Contact
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Board Professional

Johanna Arantola-Hattab

Being a skilled board member with experience from both Finland and Sweden in SME companies, I’m happy to offer my business knowledge in marketing and branding, combined with a deep customer understanding to companies as a board member. My productive collaboration with larger companies, private equity firms and start-ups has enhanced their businesses and invigorated me. 

Board memberships

  • Grano, Finnish expert of digital and print services to promote customers’ marketing communication (2021-)
  • Urkuyö & Aaria, one of Finland’s oldest classical music events (2025-)
  • Kährs Group, Sweden, world-leading manufacturer of wood floors (2016-2018)
  • Tukikummit Foundation, preventing marginalized youth (2015-2018)
  • Workspace, workplace design (2014-2016)
  • Advisory Board member at FCA Investments, impact investor (2019-2021)

Memberships in the following organizations promoting diversity:

  • Women’s Bank, Naisten Pankki supporting women’s livelihood and entrepreneurship in emerging markets. Chair of the Steering Committee that has a strategic role and responsibility of the work (8/2025-), active member since 2018.
  • IWF, International Women’s Forum , building relationships between C-level women across countries and careers (2025-)
  • Boardman (2023-)
  • Hallitusparterit Helsinki (2021-2022)
  • European Women on Boards (EWOB) EU level network located in Brussels (2016-)
  • Board Professionals Finland, promoting board diversity (2015-2021)

Certificates

  • Certificate for Main Market Rules & Regulations Training for listed companies – Nasdaq Stockholm, Board and Leadership Training (issued 2017).
  • People Driven Change Certification (issued June 2023) CCEA Oy – part of Gofore Group.

Mentoring and supervising

In addition to board work, I enjoy mentoring young people and sharing my professional expertise and knowledge to students.  I have had the pleasure to participate as a supervisor, mentor or guest lecturer:

  • Personal mentoring,ongoing
  • Mentor for Ukrainian professional women (2023)
  • Mentor in Ambitious Africa (2020)
  • Supervisor for Hanken EMBA students (2018-2020)
  • Guest lectures in several international universities (2008-2020)
  • Mentor at The Finnish Business Schools Graduates (2012-2013)

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  • Marketing Consultancy
    • International Marketing and Branding
    • Customer Experience
    • Interim CMO
  • Impactful Marketing
    • Market Research
    • Go-to-market plans
  • Board Professional
  • References
  • Contact
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Johanna Arantola-Hattab

tel: +358 40 536 4036
johanna[at]arantola.com

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